Rhetorical Analysis: Have It Your Way

America loves burgers, that's for sure. I mean, the word America is mentioned three times in this ad. It's pretty clear to someone like myself who studied the ad that Burger King is targeting the all american family to go out and buy their burgers.
What I noticed right away with this ad was that the two people featured look like they could be father and son, and that they're dressed exactly alike. They're both wearing blue hats and blue sweatshirts, with white tee shirts underneath. So, maybe the ad is mainly targeting the lower-class families? It is fast food, and fast food is cheap; it would make sense. The young boy is holding a burger that's much larger in size than the older man's burger, which I'm assuming goes along with the caption "Love 'em big or love 'em small. We've got a burger for every appetite." Based off their facial expressions, it looks like the son is happy about having the bigger burger. And it almost seems like the father is giving him a look that says something like 'You'd better eat all that'. Overall, it looks like they're enjoying their visit to Burger King.
Another part of the caption says "100% pure beef and flame-broiled. Every one served fresh, hot and tasty." Now, I don't know about you, but that kind of imagery makes me want to go out and buy one of these burgers. As I stared at the ad, I noticed there were a total of 5 burgers in the ad, 3 of which are a close up view. The colors are bright, the buns look plump and delicious, the vegetables look fresh. That alone would get the average viewer to consider buying their product. Also as I mentioned before, the word America appears three times, and twice it is in big bold letters compared to everything else. It's almost as if they're trying to say that you're not a real American if you don't like burgers from Burger King.
I think whoever designed this ad had the right idea. It does appeal to almost everyone; young kids, adults, Americans, families, and anyone who loves burgers. That's a pretty tough list to not fit into. This ad probably appeared in a magazine of some sort, or maybe it was in the subway where the public could see.